Blogging has come a long way since its inception in the mid-90’s. Once resembling online journals, blogs have become powerful marketing tools across various professional industries.
Today, blogging is an invaluable asset for promoting your business. Although it might not be the first marketing strategy that comes to mind, the benefits of blogging for your construction business provide compelling reasons to add this tool to your website.
Blogging allows construction companies to engage with their audience, enhance their online presence, and demonstrate their expertise through written content.
As the owner of PDI Drywall for nearly two decades, I’ve amassed a wealth of knowledge and experience. I started a blog to share this expertise on my website.
At PDI, we operate with the belief that kindness, positivity, and integrity lead to long-term success in the construction industry. Blogging aligns perfectly with this philosophy, humanizing our company and offering valuable and engaging content. It goes beyond just business promotion, allowing us to create an authentic connection with our audience.
Let’s explore the benefits of adding a blog to your construction website and why I chose to invest time and resources into my blogging journey.
Establish Authority and Expertise
A blog offers the perfect platform to showcase your expertise and build trust in your business. Research shows that 82% of online users have a more positive opinion of a company after reading custom content (1).
In the competitive world of construction, this gives businesses a huge advantage. Whether you’re forging long-term relationships with construction firms and general contractors, as we do at PDI, or marketing your services to the general public, custom blog posts position you as an authority in your field and help establish trust.
Regular posting allows you to demonstrate your deep understanding of your industry. You can provide detailed answers to frequently asked questions and address common pain points. As an expert, you have the unique ability to speak directly to your target audience, delivering information that resonates and sets you apart as a leader in your field.
Search Engine Optimization
For those focused on building structures and working with your hands, learning about search engine optimization (SEO) might seem daunting. But keep in mind that even a basic understanding can significantly benefit your business, and a blog is an excellent tool to boost your SEO efforts.
SEO acts like high-quality fuel for your website, helping it perform better and rank higher on search engine results pages (SERPs) like Google. Appearing in the top spots on Google is crucial for attracting leads and enhancing your reputation and credibility.
Here’s some tools you can easily use in your blog posts to improve your SEO:
- Keywords: Incorporating keywords and long-tail keywords within your blog posts increases your visibility to search engines. This makes your content more discoverable when users search those terms. For construction companies, using local keywords (which include geographic locations) is especially important to attract nearby customers. Effective keyword placement tells Google what your post is about, driving more traffic to your site.
- Consistent High-Quality Content: Google prioritizes recommending the best content to its users. Creating interesting and engaging blog posts that educate, entertain, and answer common questions will hold readers’ attention and improve your SEO. Additionally, regularly posting new content keeps your website fresh and relevant in Google’s eyes.
- Backlinks: Also known as inbound links, backlinks from other credible websites are important for SEO. They act as an endorsement to Google, indicating that your site is trustworthy and reputable. Providing quality content enables you to build relationships with other reputable sites, encouraging them to link to your content and vice versa.
A Blog is a New Way to “Sell” Your Business
Running a thriving construction company with sustainable growth is all about playing the long game. Paying subcontractors well, leading with integrity, and building a strong reputation are keys to long-term success.
The same principle applies to marketing your business with a blog. While paid ads may attract some new clients, they don’t engage the savvy online audience effectively. In fact, 70% of people prefer to learn about a company through an article rather than an ad (1).
A blog offers the opportunity to build loyalty, elaborate on your business values, and create momentum over time. Studies show that 78% of online users perceive a relationship between themselves and a company after consuming their custom content (1).
For PDI, building strong relationships is paramount to our success. When we work with general contractors who trust our process, we’re able to manage projects masterfully. We utilize open communication, mutual respect among trades, and human-centered business practices to complete large-scale projects with maximum efficiency.
My blog allows me to detail our project management priorities and nurture the important business relationships that drive our success as a drywall company. For construction companies like PDI, a strong blog is less about generating immediate leads and more about enhancing credibility and building lasting relationships. My blog offers a new way to “sell” my business, providing the opportunity for growth and better business opportunities.
The Benefits of Blogging For Your Construction Business
Creating an informative and engaging blog takes time, but the benefits for your construction company are well worth the effort. With an excellent ROI, blogs remain on your website indefinitely, establishing authority, improving SEO, and building trust with your audience.
By consistently posting valuable content, you can attract and retain clients, showcase your industry knowledge, and make yourself stand out from your competitors.
Blogging also builds strong relationships with fellow tradesmen, general contractors, and suppliers, allowing you to elaborate on your values and address any questions and concerns. This approach ultimately enhances your reputation and drives long-term growth.
You’re an expert, which means you have valuable insights to share! Start blogging to boost your online presence and elevate your business’s reputation today.
References:
Photos: www.freepik.com
- https://www.freepik.com/free-photo/unrecognizable-asian-woman-sitting-cafe-working-lap- top_5576550.htm
- https://www.freepik.com/free-photo/media-marketing-internet-digital-global_18421525.htm
- https://www.freepik.com/free-vector/seo-analytics-concept-illustration_28772290.htm
- https://www.freepik.com/free-photo/toy-bricks-table-with-word-blog_11260586.htm
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