What defines success in the construction industry? While many businesses measure success primarily through financial metrics, at PDI Drywall, we believe true success is rooted in building and maintaining strong business values.
Operating with integrity and fostering a positive work environment are as essential to us as financial performance. By integrating these values into our daily operations, we not only achieve our business goals but also strive to enhance the construction industry as a whole.
Let’s explore this topic in more detail. But first, you may be wondering, what are business values?
What Are Business Values?
Business values are the core beliefs that guide a company’s behavior and decision-making processes. For PDI, these values shape our approach to challenges, ensuring we face them with a positive mindset. This allows us to consistently find solutions and deliver on our promises.
Our business values help us build a company culture that fosters pride in our work and maximizes efficiency on our job sites.
We believe it’s time to move away from negative work environments dominated by conflict and competition, which lead to project delays, miscommunication, and costly setbacks. By focusing on strong values such as kindness, cooperation, and communication, we can create more enjoyable work environments and achieve better project outcomes.
Our approach isn’t just about creating a positive atmosphere— it’s about running a more efficient business while achieving greater financial success.
So, how do you implement better business values into your business? It all starts with intention.
Setting Intentions
Business intentions are the specific objectives a company sets to achieve its goals. Intentions go hand in hand with values, with values serving as the core beliefs that guide a company’s actionable intentions.
By setting intentions, you ensure that every decision contributes to your long-term vision, even amidst challenges and uncertainties. Here are some examples of business intentions to aim for:
- Create more positive and collaborative job sites
- Increase communication within your company
- Communicate better with trades outside your company
- Eliminate inefficiencies and redundancies
- Retain top talent and reduce employee turnover
To establish your intentions for your business, it’s important to keep these steps in mind:
1. Define your values and intentions beyond financial gain
Ask yourself why you do what you do. Perhaps your objectives align with those of PDI and you’d like to create a more positive work environment that prioritizes integrity, communication, and cooperation. Or, maybe you want to prioritize inclusivity and nurturing emerging talent. Focus on what’s important to you.
Determine how you can embody your values and intentions in the short and long term. Consistently communicate them to every member of your team. Make them the cornerstone of your company’s ethos and guiding principles.
2. Lead by example
As a leader, you must embody the values and behaviors you expect from your team. You set the tone for your company’s culture. If integrity is a core value, let it guide every decision you make.
Your accountability and dedication will inspire your team to follow suit and foster transparency and authenticity in all interactions. Consistency is key.
3. Communicate well
Effective communication is essential when setting your values and intentions for your business. Articulate project expectations and objectives to your team regularly and openly.
Actively listen to feedback from everyone, even if it’s critical. Feedback and criticism can provide valuable insights for improvement. Encourage open dialogue and constructive problem-solving. This will lead to collaboration and ensure project success.
4. Build strong relationships
Building strong relationships helps you gain trust with your subcontractors, clients, and fellow tradesmen. Good connections make it easier to talk openly with your team and work toward common goals.
A strong relationship with your team means you will understand the needs and objectives of everyone involved in your business. This allows you to set realistic intentions, increasing the likelihood of successful outcomes.
Achieving Financial Success
You’re prepared to set your business intentions and turn them into reality. But first, let’s dive into how these intentions will drive your financial success.
1. Better reputation and brand loyalty
Setting value-driven intentions is your secret weapon for building a strong reputation and earning loyal customers. When you define what’s important to your company, you create a roadmap for success. This helps you stick to your principles and earn the trust of your clients, subcontractors, and fellow tradesmen, making your brand a reliable leader in the industry.
By consistently sticking to your values, you build a reputation for reliability, quality, and professionalism. Over time, this reputation becomes one of your greatest assets, attracting loyal customers and business partners. Setting clear goals and values shapes your company’s identity and sets you up for long-term success.
2. Repeat business and referrals
Repeat business and word-of-mouth referrals are crucial in construction, providing free advertising and a steady workload. Satisfied clients and general contractors are more likely to hire you for future projects and recommend you to others. A steady flow of repeat business and referrals creates a cycle of trust, loyalty, and opportunities.
With a full schedule, you can pick the best clients and partners. Work with those who share your values, contributing to your positive company culture.
3. Reduced costs
Creating a positive work environment isn’t just about happy employees— it’s about building the best possible team of dedicated subcontractors. This is exactly what we’ve done at PDI, where we employ the finest drywallers in the business. With lower turnover rates, you’ll save big on recruitment and training costs.
A loyal team also means better adherence to safety protocols and quality standards, resulting in fewer on-site damages. I’ve seen it firsthand. Our subcontractors handle their tools and ladders more cautiously, minimizing damage to our drywall. By embracing ethical practices, transparent pricing, and fair treatment, you’ll foster a culture of engagement and motivation among your subcontractors and employees, propelling your business forward.
4. Improved efficiency and productivity
When employees unite around shared values and goals, magic happens. They support each other, swap knowledge, and team up seamlessly. Plus, setting clear goals and values amps up accountability and responsibility. People step up, own their work, and aim for greatness.
By putting teamwork, kindness, and cooperation at the forefront, rather than competition and conflict, your company’s efficiency and productivity will reach new heights.
Be the Catalyst of Change in Construction
Negativity and competitive mindsets are all too common in construction. At PDI, we’re dedicated to breaking this cycle. With nearly two decades of experience running my company, I’ve experienced how a positive mindset leads to financial success. Kindness is key— it can resolve conflicts and boost efficiency in ways you wouldn’t believe.
In an industry prone to delays and budget overruns, our company is proof of the power of positivity. We consistently finish ahead of schedule and under budget because we prioritize collaboration. By working together with all trades and subcontractors, our projects run like well-oiled machines. Join us in embracing positive business values and watch your projects thrive.
Are you interested in creating a positive change in your construction business?
Would you benefit from setting intentions that lead to financial success?
I’m Mikki Paradis, CEO of PDI Drywall. Beyond leading my company, I’m passionate about sharing my expertise to help other businesses thrive. As a public speaker and consultant, I’m dedicated to guiding companies toward success. If you’re ready to set new business values and goals for your business, let’s connect and make it happen. Reach out today to start the journey to your company’s success.
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